Introduction 

Sugar free mints are a type of confectionery that contain artificial sweeteners instead of sugar. They are popular among consumers who want to reduce their sugar intake, maintain oral hygiene, or freshen their breath. Sugar free mints come in various flavors, shapes, and packaging, and are widely available in supermarkets, convenience stores, online platforms, and specialty shops. 

Global Sugar Free Mints Market Overview 

The global sugar free mints market size reached a value of approximately USD 679.46 million in 2023, according to a report by EMR. The market is further expected to grow at a compound annual growth rate (CAGR) of 6.0% between 2024 and 2032, reaching a value of USD 1147.97 million by 2032. The key factors driving the market growth are: 

  • Increasing awareness and preference for sugar free products among health-conscious consumers, especially in developed regions such as North America and Europe. 
  • Rising demand for sugar free mints as a low-calorie and convenient snack option, especially among working professionals, millennials, and urban consumers. 
  • Expanding product portfolio and innovation by leading players, such as introducing new flavors, formats, and functional ingredients, such as probiotics, vitamins, and natural extracts. 
  • Growing distribution channels and online presence of sugar free mints brands, which enhance the accessibility and visibility of the products. 

Global Sugar Free Mints Market Segmentation 

The global sugar free mints market can be segmented by product type, distribution channel, and region. By product type, the market can be divided into hard candy, soft candy, and chewing gum. Hard candy accounted for the largest market share in 2023, due to its long-lasting flavor and wide availability. Soft candy is expected to witness the fastest growth rate, due to its appealing texture and variety of flavors. Chewing gum is also a popular segment, due to its oral health benefits and functionality. 

By distribution channel, the market can be categorized into supermarkets and hypermarkets, convenience stores, online platforms, and others. Supermarkets and hypermarkets dominated the market in 2023, due to their large product assortment and consumer preference. Online platforms are projected to register the highest growth rate, due to the convenience, affordability, and variety of options offered by e-commerce platforms. 

By region, the market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America was the leading market in 2023, due to the high consumption of sugar free mints and the presence of major players in the region. Europe followed closely, due to the increasing health awareness and preference for sugar free products among consumers. Asia Pacific is expected to exhibit the fastest growth rate, due to the rising disposable income, urbanization, and changing lifestyles of consumers in the region. 

Global Sugar Free Mints Market Competitive Landscape 

The global sugar free mints market is highly competitive and fragmented, with the presence of several local and international players. Some of the key players in the market are: 

  • Mondelez International
  • The Hershey Company
  • Mars, Incorporated
  • Albanese Candy
  • Atkinson Candy Company
  • Perfetti Van Melle Group B.V.
  • Nestle S.A.
  • Ferndale Confectionery Pty Ltd
  • The PUR Company Inc.
  • Rio Mints & Sweeteners BV
  • Others

These players are engaged in various strategies, such as product innovation, mergers and acquisitions, partnerships, and expansion, to gain a competitive edge and increase their market share.